15 Reasons you are not a Social Seller #socialselling

Bandwagon

 

In my work, I come across a number of people who have jumped on the Social Selling Bandwagon.

Here are the ways I can see if you are really, truly are, a Social Seller.

 

 

 

  1. You are still using Power Point
  2. You haven’t yet worked out that Inmail can be spam too
  3. There is no measurement on what you do
  4. You send LinkedIn connection requests without adding any context
  5. You don’t listen to your customers on Social Media
  6. You don’t follow your customers on Social Media
  7. You don’t actively participate (I’m not saying just be a member of that group) in LinkedIn groups
  8. You think that connecting with people on LinkedIn is easy as “everyone” accepts a request – Where’s the currency in that?
  9. You are looking at ways to automate Social Media, so you can go back to your day job
  10. You think this new fandangal Social Media stuff will go away soon
  11. You think Social Media is for kids
  12. You think Social media is actually a new way to Market
  13. You don’t talk about how Social Selling will enable Salespeople to overachieve their quotas quicker
  14. You use statistics with no reference to the original research
  15. You think Social selling is all about LinkedIn – You mean it isn’t? Gulp!

#16 – you spell Linkedin with a lowercase it’s LinkedIn with a capital I — confusing b/c images all have lowercase i (via @jill_Rowley)

 

If you can think of any more, please let me know and I’ll add them to the list.  Will attribute comments to you, should you wish me to.

Tim Hughes rolled out Social Selling across 600 salespeople in Western Europe.  He writes and speaks on Social Selling.  He can be contacted at @timothy_hughes

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10 thoughts on “15 Reasons you are not a Social Seller #socialselling

  1. Tim. Fully agree, except I might still allow PPT! Though I think you question whether you yourself are a social seller, writing LinkedIn with a small i in 4,7&8 – but not 15 – @jill_Rowley would be confused.

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  2. I agree with everything, although I have to completely disagree with your comment about PowerPoint. If you think of PowerPoint in that way, your thinking on the subject needs updating.

    As a marketeer / designer who spends an enormous amount of time creating presentation materials for corporates and training them on how to use it effectively, I see a lot of people just recycling the same old nonsense about anything PowerPoint being “Death by PowerPoint”. It’s simply not the case.

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  3. Great article. Here’s my additions: you don’t personally thank those that reach out to you; you don’t engage with your followers; you try to sell me on our first tweet; you share only your post and you add no value for your audience.

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