Cloud – Is there a Killer App? #SaaS #Paas

interstellar-that-ain_t-no-mountain (2)“That Isn’t Mountains, it’s a Wave. And it’s coming right at us!”

Anybody who has seen the film Interstellar should remember that line.  “That isn’t a Mountains it’s a wave!”  Apologies, I’ve used changed it slightly to fit this blog, but the context is the same.

If you haven’t seen the film, the “two stars” land on a planet and they see this beautiful calm sea, stretching out before them.  On the horizon it looks like wonderful mountains, they have a job to do, removing some debris and they can take their time.  It is then they realise (too late), the mountains are actually a wave, so high, it will engulf them.

I remember watching it and realising it made a great analogy to the parts of the technology industry which are ignoring cloud or hoping it will go way.  Somebody recently said to me “Cloud wont happen as the cost of hardware will reduce so much, you won’t need to go Cloud”.  But like the “mountains” in this film, Cloud / SaaS, is coming and coming fast!

(Great film if you haven’t seen it.)

This blog, covers what I define as Cloud; (yes, we have seen this all before;) but why this time it’s different.

 Is the move to Cloud Just Managed Services 2.0?

Everybody is talking about Cloud right now.  Cloud, some people are saying, is just like going back in time.  You put your thirty year old software in somebody else’s data centre and it’s cloud, right?  Sounds like what we have being doing for years.  I always called it Managed Services or Outsourcing.  Is this the age of Cloud or are we really in the age of Managed Services 2.0?

With the arrival of SMAC (Social, Mobile, Analytics and Cloud) there is also major software change taking place.  People now expect to access their applications on their mobile; Social and the ability to collaborate should be standard (like on Facebook) and people expect report writing should be built in and not some after thought.

lipstick on a pigWhat Did We Learn Last Time There was Major Software Disruption?

Back in the day when we moved from “Green Screens” to GUI (Graphical User Interfaces), companies took legacy systems and then built a “screen scraper” GUI on the front end.  Will people be duped again?  If you put Lipstick on a pig, it’s still a pig!

So be careful some people are saying they are Cloud, but it is still the same old, same old.

Cost of OP vs SaaSWhy Are Things Different This Time Round?

When I post the diagram on the left on Twitter, it always creates debate.

The great thing about Cloud, is you no longer have to buy hardware and you no longer have to worry about “feed and Watering” the systems.  At this point it all sounds like traditional Outsourcing contacts – just like I say above, Managed Service 2.0.

killer_appCloud – The Secret Ingredient / “Killer App”

BUT Cloud should also offer you upgrades within the cost of the monthly subscription.  This is the “Killer App“.  Imagine you have an Enterprise grade application such as SAP and still get the system fed and watered (as you did with any Outsourcing contract) but no longer need to pay for upgrades?  The Cloud vendor will take care of the hardware upgrade, operating system upgrade, the database upgrade and the Application upgrade with the subscription charge.

So while we can argue about the diagram above about the Cost of running On Premise(S) Vs Cloud, if you didn’t have to pay for another upgrade again, now that would impact massively on your budget. Right?

Cloud – This Time The Software Has Moved on Too?

Business users make decisions about software now, not IT.  They buy software that has been written for the Cloud.  There is also the expectation that (as I mention above) that the applications we use at work, will, look and feel like the applications we use at home.

This is the change taking place right now!  Applications should no longer look “clunky” and cost you significant money to upgrade.  This must be a win for companies and end users alike.  You save money, but more importantly the software moves from Transaction Process (TP) to Process Processing (PP).

 

Really keen for your comments and opinion below.

Tim Hughes is a speaker and a blogger.  He is also the #2 Global Social Seller and is recognised as a pioneer and innovator in the area of #Socialselling.  Tim can be contacted at @timothy_hughes

 

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Content Will Eat Itself – The Social Selling Secret Sauce – Copy Other People’s Work #Socialselling #CustExp

Pop+Will+Eat+Itself+PWEI+2011Read this article recently about the editor of one of my favorite websites Buzzfeed.  It got me thinking.  With the pressures us Sales People are under to create content as part of our Social Selling journey.  How much easier would it be if I just copied somebody else’s?  Have we reached the point where just copy each others work – The point where, content will eat itself?

BuzzFeed Fires Editor After Twitter Users Unearth Plagiarized Articles‏

http://mashable.com/2014/07/26/buzzfeed-fires-editor-plagiarism/?utm_cid=mash-com-fb-main-link

I Love Blogging

Started this blog 6 months ago and I love it.  Hard work coming up with new and original ideas.  But that’s what I love, the freedom and ability to sit here and type on my laptop creating something from nothing.

In the middle of putting the finishing touches to a recent blog, my phone goes.  It’s a Social Selling colleague.  “Take a look at these two LinkedIn profiles” he says.

 

Screen Shot 2014-08-05 at 07.28.54 Screen Shot 2014-08-05 at 07.29.15

OK, they are not exact copies, but you can see the similarities?

“It gets worse” he says, suggested running a colleagues articles through Google.

One is pretty much a word for word copy of a Deloitte White Paper.  There is no acknowledgment at the end of the article.

I’ve discussed this with other Social Media people and we all agree this is plagiarism.

There is nothing new under the Sun

“There’s nothing new under the sun – you just get a can of paint out.”

Robert Plant

While I love the creative process, in 2014 is anybody really creating something new?  New but not unique.

We have all taken somebodies idea and expanded on it.  I looked at Gerry Moran’s LinkedIn profile the other day and thought, that’s a good idea, need to craft something like that.  Like being the operative word, I would never directly lift it, and copy it word for word.  But Gerry did spark some creativity in me.  to draw an analogy, listen to Robert Plant’s songwriting (Solo and in Led Zeppelin) he has heavily “borrowed” from The Blues.  Nobody calls Led Zeppelin plagiarists.

 

Plagiarism

How do we define plagiarism?  My view, this is where you intently take someones creativity.  The time they have put in, the sweat the energy –  and passed it off as your own.  Not necessarily for money but at least personal gain.
Somebody passed off my photos on Twitter as their own.  OK no real matter.  But I’m the one that researched were to take the shots, took the train to Shoreditch and stood in the rain to take the photos.  That makes me feel those shots belong to me.  Why did somebody feel they could just take them and repost them on Twitter as if they were their own.
How do we prove intent?

 

The Essence of Social Selling

Social selling is about creating a profile so that people seek you out as a thought leader in your field.  While I agree that not everybody can be a Thought Leader, surely we can all come up with something about how your customers gain value from your products and services?  If not go and ask them.  (Obviously ask them permission if you can use the material, or use it with the names taken out).  Why copy somebody else?
Also, surely you can up with something original about yourself?  What are you passionate about? Beliefs? What it is you want people to see you as – honest, trustworthy, etc.
Why don’t you read some periodicals, see what your thought leaders and influencers are doing, but if you post such articles, make sure you quote your sources.  If you’re not interested in what you sell and not passionate about your customers, maybe you are in the wrong job?

 

I’ll finish with a Jill Rowley @jill_rowley quotation

“If you suck offline, you are going to suck more online.”