Using Foursquare, Swarm, Instagram and WordSwag to get C-Level Meetings #SocialSelling

social-selling-one-more-thing-to-doIn my discussions with Paul @snapdragon_paul which became the post Using Twitter to get C-Level Appointments a Case Study there was more material for just one post, so created two blog posts.

This highly successful blog, has created significant discussion, debate and traffic.  It really “blew the notion out of the water”, that there is no ROI in Social Selling.  Well worth a read, if you haven’t already.

In this blog I will go through some of the ways Paul is using other forms of Social Media to get C-Level meeting.  (In the previous week to this blog, he made 12 appointments!)

4SquareUsing Foursquare and Swarm for Prospect Engagement

When I did some training on cold calling the advice was to move the discussion away from a decision on a meeting, yes or no, to an option.  The advice was also to pose a question such as; “Can we get together to discuss this?  I’m in the area next Tuesday or Thursday, which is better?”  Thus moving the emphasis from yes or no to the meeting, making the dilemma over Tuesday or Thursday.

Foursquare and Swarm let’s you “check-in” to locations, it uses the geo-location functionality of your phone to do this.  Thus you can see where you prospect currently is.  Paul has used this in a number of situations where he has been able to say “I’m in the area, or just down the road’ why don’t we have a quick 30 minute get together?.

IFTTNote: Swarm is not linked to Klout, (this blog isn’t about the the pros and cons of Klout), he is therefore using If This then That (IFTT) to take any Swarm update and post it to LinkedIn.  While this is “good” for his Klout score, it also “double dips” the information so he is also getting traction / engagement on LinkedIn as well as Swarm.  He gave me an example, where he got a meeting with a Marketing Director where he had posted on Swarm but the post was picked up on LinkedIn..  As many Big Brands are now “listening” to Social Media, the fact that somebody is checking in with them means (based on your well crafted message) they may want to engage as much as you do.

Paul is also using Foursquare and Swarm to contact somebody to help him “piggy back” off that person to get to the true target.

InstagramInstagram Usage by C-Level People

He and I are not seeing Instagram being used by C-Level people, but if you find them on there, it is often a good way to listen to somebody or get an understanding of their wants and needs.  For example, they are posting photos of their dog, cats, coffee etc.  More on this in a bit.

Riffle GoogleChrome Plug-In

Riffle by CrowdRiff teaches you about a prospects Social community.  It’s a good way to learn about your prospects to enable you to “break the ice” it also gives you the top 5 people they interact with, which enables you to build out your network.

IMG_0389WordSwag

WordSwag is an App the Paul and I use that allows your to create quotes against a pictorial background.  This type of personalised Micro content is getting Paul a 90% response rate.  An example WordSwag is to the left.  Paul has got inspiration for a WordSwag that he sent over Twitter, based on a contacts interests and posts on Instagram.  For example, Paul tells me how he researched a senior influencer, nobody had been able to track the person down on email or the phone.  He researched them on LinkedIn and Instagram, sent over a Wordswag and he has them presenting at one of his events.  Boom

 

If during your journey you come up with other ideas, I would love to hear from you. Please leave any suggestions or comments below.

Tim Hughes is a Social Selling Innovator and Pioneer, his blog has become a reference point for Sales People throughout the world to get hints and tips on Social Selling; Newbies and Influencers alike. Tim’s 27 years as a quota carrying salesperson, means he cuts the fluff and speaks in a no nonsense style. The blog is not about slogans but about how you can use Social to allow you to over achieve your quota, quicker.

Tim Hughes is a Speaker and Blogger on Social Selling and be can be contacted @Timothy_Hughes or Tim_Hughes1@hotmail.com

 

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My 17 Predictions for Technology in 2015 #Cloud #Wearables #BigData #IOT #3DPrinting #Selfie

computer-shopper-crystal-ball (1)It’s that time of the year where people make predictions for the coming year and I’m not going to be any different, here we go:-

Smartphones – Yet another Apple iPhone, the iPhone 7 will be released.

iWatch – Will be launched and people will go wild over it.

Cloud – Will be come the “standard” platform for Business Application purchases.  Spending on Cloud will increase, more companies will have “Cloud First” policies.  Innovation in Public Cloud will continue.

PaaS – Platform as a Service (PaaS) will become to be seen as the way to deliver application extensions or bespoke developments.

scottevestfleece7.0_338-100392286-origWearables – We will start to see “Wearables” clothes in High Street shops, as they make the leap from Geek to mainstream.  Google Glass was never going to make the mainstream.  In my experience, Google was never really behind the project, plus they made you look a little silly.  Maybe with the skill of Intel behind the next version, it will give it that much needed push.  That said, I’m more tempted with an iWatch or Wearable in terms of Clothes.  I attended the Google Glass UK launch and wasn’t very impressed and the fact there was zero follow up made me think are these guys really into taking this mainstream.

Internet of Things – The public will see Internet of Things (IoT) functionality in everyday household items – Starting a revolution in replacement of everyday household items.  It is expected that in the level of maturity we will see a move from “dumb” to “smart” household items.  Many manufactures will jump on the band wagon and push for massive appliance replacement, what they will call “new and improved” will actually be just a chip being stuck in today’s products.

crowdfunding-photo1Crowdfunding – Will become mainstream and there will be more bizarre items, services seeking funding as people push the boundaries of any new way of working.  Next year there will be more calls to regulate Crowdfunding.

Amazonation – Of Retail will continue both inside of Amazon and across retail.  Apple and Amazon will continue their “arms race” to get access to the consumer transactions.

3D Printing – Will become more mainstream (rather than experimental) with more everyday items being printed.  Don’t expect to own a 3D Printer until 2017.

Marketing ROI – Marketers will be under more pressure to prove ROI and will become under increased pressure to get closer and work with Sales.

Big Data – The privacy debate will continue.  People will realise that maybe people don’t actually tell the truth when they fill in questionnaires, which will place a question mark over Big Data results.  One area of Big Data that will expand is the use of Big Data for Healthcare.

Technology Shift – There will be a continued shift from PC to Tablet, from Smartphone to Phablets and from On Premises to Public Cloud.

Wendys-Twitter-campaignHashtags – Hashtag Tedium will take over as a hashtags become another “tick box” “must have” for a brand to look cool.

Mobile – Delivery of services to mobile (in many cases via an App) will become a business imperative.  The move to mobile and “Mobile First” started in 2014.  Customer Experience has to be delivered via mobile in 2015.

Security – Hacking of sites will continue.  There is a “Keyboard War” of Hackers Vs the Rest of the World.  Users must be ever vigilant, not click on URLs, install a virus checker, etc.  IT Departments must “assume you have been hacked” and work back from there.

fcuk_selfie_campaign-300x300Selfies – The selfie trend will continue having crossed over into polite society in 2014.  2015 will be a year of Selfie Tedium as big brands see a “Selfie on Instagram campaign” as a “must have”. Yawn.

Instagram – Will continue the almost unnoticed march to become the Social platform of choice for teenagers and the mainstream.

Tim Hughes is a blogger and speaker and can be contacted at @timothy_hughes on Twitter.