My Blog is Dead …. Long Live my Blog! #SocialSelling

blog-pic-b2cPublished my first blog on the 25th February 2014, following that I’ve publish 65 posts.

My objective was to get read, never thought I would get some many followers, retweets and meet so many interesting people. Back then I didn’t really understand what community meant, I do now.

But the time has come to move on. Wednesday 5th August, will be the day I cut new blog and a new adventure.

I’m hoping you will stick with me. Will be the same me, writing about Social Selling and as I’ve always written. No fluffy, meaningless slogans, but real solutions you can implement to over achieve your number, quicker.

In addition, I’m going to invite the people that influence me to guest blog.  (If you are interested in guest blogging then please contact me )

There is a new Twitter handle @SocialSalesLnge to support this community, and you can still find me at @Timothy_Hughes

My partner in this new adventure @Mbrit will make his own contributions as well has support the venture from a technical nature.

Do hope we can count on your support.


Tim Hughes is a Social Selling Innovator and Pioneer his blog has become a reference point for Sales People throughout the world to get hints and tips to get into Social Selling; Newbies and Influencers alike. Tim’s 27 years as a quota carrying salesperson, means he cuts the fluff and speaks in a no nonsense style. The blog is not about slogans but about how you can use Social to allow you to over achieve your quota, quicker.

Tim Hughes is a Speaker and Blogger on Social Selling and be can be contacted @Timothy_Hughes or or contact me at LinkedIn


Social influencer Tim Hughes: Big Ideas for the next Industrial Revolution

Screen Shot 2015-04-20 at 08.30.16The Procurement Social Network Procurious interviewed me about a number of subjects and below is a link to that interview, the questions being:-

Procurious asks: In your Twitter bio you call yourself a pioneer of Social Selling – could you distil it for the uninitiated?

Procurious: Mastering social selling – if you were to promote best practice, what would be your top 5 tips?

Procurious: Innovation in the social space – your thoughts on the likes of Periscope and Meerkat. Will they stick around, what do they offer social storytellers etc.

Procurious: Gamification – is it important/how can it be used to effectively breed user loyalty?

Procurious: Why should we be encouraging procurement professionals to face their fears and get on social networks?

Screen Shot 2015-04-20 at 08.30.31Procurious: Can you recommend some actions to help social-networking newbies spread and grow their online influence?

And finally, look forward to 2030. How will the social landscape have changed, what’s your Big idea for social?


If during your journey you come up with other ideas, I would love to hear from you. Please leave any suggestions or comments below.

Tim Hughes is a Social Selling Innovator and Pioneer, his blog has become a reference point for Sales People throughout the world to get hints and tips on Social Selling; Newbies and Influencers alike. Tim’s 27 years as a quota carrying salesperson, means he cuts the fluff and speaks in a no nonsense style. The blog is not about slogans but about how you can use Social to allow you to over achieve your quota, quicker.

Tim Hughes is a Speaker and Blogger on Social Selling and be can be contacted @Timothy_Hughes or



15 Realisms Of Modern Marketing via @WeRSM

WErsmWas recently asked by the people at We Are Social Media, if I would write an edgey piece for them and here it is – 15 Realisms Of Modern Marketing via @WeRSM

My #SocialMedia Contact Points, Please Connect with me #Socialselling

Thanks for reading this, if you want to connect with me or follow me elsewhere in Social Media here are my contact points.  Clicking on the link below, should, take you direct to me, in case of an error, I have provided the name I am registered under.

DSC_0072xxxxx copy 2My Blog on WordPress

Personal Twitter @Timothy_hughes

Work Twitter @OracleTim

chiefmarketerPlease click on the links below to make contact

LinkedIn – Registered as TimothyHughes1

Facebook – Registered as Timothy Hughes (Tim)

Google+ – Find me at

Pinterest – Registered as timothyhughes

Quora – Registered as Timothy-Hughes-4

Storify – Registered as Timothy_Hughes

Conferize – Registered as timothyhughes

Instagram – Registered as Tim_Hughes1

Strava – Registered as TimothyHughes

 Foursquare – Registered as Timothy_Hughes

I’m a member of Procurious – the world’s first online business network dedicated to Procurement and Supply Chain Professionals, to connect with me click on the link

My 17 Predictions for Technology in 2015 #Cloud #Wearables #BigData #IOT #3DPrinting #Selfie

computer-shopper-crystal-ball (1)It’s that time of the year where people make predictions for the coming year and I’m not going to be any different, here we go:-

Smartphones – Yet another Apple iPhone, the iPhone 7 will be released.

iWatch – Will be launched and people will go wild over it.

Cloud – Will be come the “standard” platform for Business Application purchases.  Spending on Cloud will increase, more companies will have “Cloud First” policies.  Innovation in Public Cloud will continue.

PaaS – Platform as a Service (PaaS) will become to be seen as the way to deliver application extensions or bespoke developments.

scottevestfleece7.0_338-100392286-origWearables – We will start to see “Wearables” clothes in High Street shops, as they make the leap from Geek to mainstream.  Google Glass was never going to make the mainstream.  In my experience, Google was never really behind the project, plus they made you look a little silly.  Maybe with the skill of Intel behind the next version, it will give it that much needed push.  That said, I’m more tempted with an iWatch or Wearable in terms of Clothes.  I attended the Google Glass UK launch and wasn’t very impressed and the fact there was zero follow up made me think are these guys really into taking this mainstream.

Internet of Things – The public will see Internet of Things (IoT) functionality in everyday household items – Starting a revolution in replacement of everyday household items.  It is expected that in the level of maturity we will see a move from “dumb” to “smart” household items.  Many manufactures will jump on the band wagon and push for massive appliance replacement, what they will call “new and improved” will actually be just a chip being stuck in today’s products.

crowdfunding-photo1Crowdfunding – Will become mainstream and there will be more bizarre items, services seeking funding as people push the boundaries of any new way of working.  Next year there will be more calls to regulate Crowdfunding.

Amazonation – Of Retail will continue both inside of Amazon and across retail.  Apple and Amazon will continue their “arms race” to get access to the consumer transactions.

3D Printing – Will become more mainstream (rather than experimental) with more everyday items being printed.  Don’t expect to own a 3D Printer until 2017.

Marketing ROI – Marketers will be under more pressure to prove ROI and will become under increased pressure to get closer and work with Sales.

Big Data – The privacy debate will continue.  People will realise that maybe people don’t actually tell the truth when they fill in questionnaires, which will place a question mark over Big Data results.  One area of Big Data that will expand is the use of Big Data for Healthcare.

Technology Shift – There will be a continued shift from PC to Tablet, from Smartphone to Phablets and from On Premises to Public Cloud.

Wendys-Twitter-campaignHashtags – Hashtag Tedium will take over as a hashtags become another “tick box” “must have” for a brand to look cool.

Mobile – Delivery of services to mobile (in many cases via an App) will become a business imperative.  The move to mobile and “Mobile First” started in 2014.  Customer Experience has to be delivered via mobile in 2015.

Security – Hacking of sites will continue.  There is a “Keyboard War” of Hackers Vs the Rest of the World.  Users must be ever vigilant, not click on URLs, install a virus checker, etc.  IT Departments must “assume you have been hacked” and work back from there.

fcuk_selfie_campaign-300x300Selfies – The selfie trend will continue having crossed over into polite society in 2014.  2015 will be a year of Selfie Tedium as big brands see a “Selfie on Instagram campaign” as a “must have”. Yawn.

Instagram – Will continue the almost unnoticed march to become the Social platform of choice for teenagers and the mainstream.

Tim Hughes is a blogger and speaker and can be contacted at @timothy_hughes on Twitter.



All You Need to Know about Internet of Things #IOT #TechMIoT #OOW14

Tweet JamIf you have missed Tweet Chat, here is the transcript


Was asked to attend this TweetJam with Forrester and Tech Mahindra, on the Internet of Things (IoT), sometimes called the Internet of Everything (IoE).  Extremely well organised as well as engaging conversation with @C_P_Gurnani @StefanRied @rishimb We used the hashtag #techmIOT and ran it alongside Oracle Open World #oow14

In preparation for the event I did significant research and created these Tweets.

If you are looking for information on IoT this will help.

Case Study: Bar disruption: Pubs get a hi-tech makeover @BBC #IOT #IOE #TechMIOT #OOW14


Forensics & the Internet of Things: the car of the future will be a data goldmine #bigdata


Connected cars $39Bn by 2018, according to GSMA Research, incorporating cloud, wireless & GPS #IOT #TechMIOT #OOW14


Smart home market emerging faster than many anticipated with older consumers more engaged #IOT #IOE #TechMIOT #OOW14


‘Internet of Things’ is here—almost @WSJ – Smart Door Locks, Appliances, but Limitations Exist #IOT #TechMIOT #OOW14


Cisco estimates that the number of devices connected to the Internet will swell from 10Bn today to 50Bn by 2020 #IOT #IOE #TechMIOT #OOW14


Realising the benefits of a totally connected world #bigdata #IOT #IOE #TechMIOT #OOW14


Internet of things set to unleash deluge of disruption #bigdata #IOT #IOE #TechMIOT #OOW14


.@forrester defines #IoT – machine-to-machine (M2M) technology that collect & transfer info on condition of asset or people #TechMIOT #OOW14


RT @PCMag Wearable Tech: Survey: IoT, Wearables Market Set for Explosive Growth #IOT #IOE #TechMIOT #OOW14


2014 Study from Accenture Predicts 69% of Consumers Will Own an In-Home IoT Device by 2019 #IOT #IOE #TechMIOT #OOW14


Oracle OpenWorld 2014: Oracle collaborates with Vodafone to dive into IoT #IOT #IOE #TechMIOT #OOW14


The Internet of Things – The Next Global Mega Trend @GoldmanSachs #IOT #IOE #TechMIOT #OOW14

Internet of Things By The Numbers: Market Estimates And Forecasts… #bigdata #IoT #InternetOfThings


By 2018, ‘#InternetOfThings‘ Bigger Than Smartphone, Tablet, PC Markets Combined #IoT

My Blog: Turn an old Apple iPhone into a home video monitoring camera – @ManythingApp Now works with @IFTTT #IOT #IOE


If you want more information then please contact me at @timothy_hughes or @Oracletim

“Why don’t we just automate Social Media, we can then go back to doing our day jobs” #CustExp


Big Bird

“Why don’t we just automate Social Media, we can then go back to doing our day jobs”

This is a direct quote from one of my “social media savvy” colleagues in Dublin the other week.

I was then dragged into a conversation of the relative merits of @Buffer vs @hootsuite. Which one was the best the best at scheduling Tweets.

To Schedule or not to Schedule

Tweets have a short “self life”, research shows that they tend to have an active duration of about 18 minutes.  This is crazy from a Marketing prospective were you are looking for your message to have penetration, reach and longevity.

You could Tweet every 18 minutes, but you would come across as a spammer and need a full time Tweeter.

The Argument for

Automating repetitive tasks is a good idea. For example, if you are running a conference you can automate Tweets; coming up sessions, quotes from speakers.  This would actually free you up to be more reactive (customer focused) on the day.

It can also help getting content to an audience that might other wise not see it.  55% of my followers are in the US and active when I’m asleep.  I therefore schedule Tweets during that time to make sure I can reach followers mainly on West Coast time.  Myself, like many brands like to have an “always on” approach to meet our global audience.

I found @Buffer made a significant impact to me.  My day job is with a large American software house and the demands of this role mean I don’t have time to Tweet during the day.  Buffer enables me to schedule a number of Tweets so I can tweet while in meetings.

The Argument Against

I’m writing this sitting in my favourite Deli in West London; Zoran’s.  Zoran knows all his customers, he knows I like table 5 and I drink Americano. This level of personalization is not new, in fact I would call it old fashioned.

The web has provided us with many benefits, it changed our life’s (for the better).  But the web has distanced us from our customers.

Social Media was sent to save us. Social Media enables us without being creepy (well you can be creepy if you want but don’t recommend it), to get closer to our customers.  To get back the level of personalisation we lost when we implemented the web.  We can now have a conversation with our customers, find out what their wants and needs are.  In fact we can engage with our customers, I would go so far to say that customers who love our brand want engagement.

For example, many consumer goods companies are combining the web and Social Media to support new product introductions (NPIs).  They are doing this via Crowd-Sourcing or via brand advocate programs.

Just think all that collective knowledge and intellect out there ready for you to tap into.  No more brain storming sessions on how to innovate your products. Dive right in.

Immediacy vs Spam

I’m a big believer in using Buffer but you still have to have the the personal touch. I love the way my followers interact on Twitter, some great opinions, these people are bloody clever.  So while I may use Buffer I always build in time in the day to respond.  In my opinion, without that common touch and immediacy, the Twitter feed can become spam.  In my opinion Social Media automation should extend no further than scheduling posts.

I’m aware of somebody that when I retweet them, they send me an automatic Tweet “thank you for the retweet”.  I stopped reweeting them until I had a conversation with them and it was switched off.

Social Media is all about people-to-brand and brand-to-people engagement.  Why would you want to dehumanize this engagement?


I’ll leave you with two questions:-

Are scheduled Tweets with no immediacy just spam?

If people and corporations just schedule Tweets and LinkedIn updates will this, in time, kill Social Media?


Further reading.

Following the recent Scredible conference I attended there was a big debate about automation.  Certainly recommend reading this article by  Social Media Automation –